Startup accelerator Green House Ventures (GHV) has invested $100,000 (around Rs 67 lakh) each in personal stylist app IStyleYou and ad network AdUrCup. Vikram Upadhyaya, chief mentor and accelerator evangelist, GHV, confirmed the development to TechCircle.in.
AdUrCup, run by Adcount Technologies Pvt Ltd, enables advertising on disposables used by quick service restaurants (QSRs). In doing so, it converts disposables, a cost centre for QSR businesses, which accounts from 5-12 per cent of the bill value, into an asset.
The startup was incubated in the first batch of BW Accelerate, an acceleration programme by media organisation Business World.
Adurcup, a procurement application for quick service restaurants, has raised an undisclosed amount of seed funding from Dineout founders Ankit Mehrotra, Sahil Jain, Vivek Kapoor and Nikhil Bakshi.
The startup, which is currently operational in Delhi NCR, will use the money raised to expand services into Mumbai, Bangalore and Ahmedabad in two months, as per a press statement.
Almost every restaurants deal with logistical issues like inconsistent quality and service, poor turnaround time, limited options, lack of knowledge of standards and technology implementation etc.
The startup offers a wide variety of outsourcing services to restaurants so that the restaurants can focus only on their core competency. Currently, with more than 1000 outlets and 500 vendors on board, Adurcup is creating the largest transacting community in the F&B industry. It is projecting to affect the dining experience of more than 2.5 million customers monthly by the end of second quarter of the financial year 2016-17.